The highly competitive FMCG (fast-moving consumer goods) market in India is the fourth largest sector of economic importance. Because of the growing demand for processed food in both urban and rural markets, analysts have forecasted a digitally oriented FMCG sector that will be heavily driven by sales force automation tools, machine learning, IoT, and robotics. With the forecasted digital stride in the global FMCG industry, the expected business from this sector is estimated to be over 10 billion dollars in 2023. This promising market insight has prompted many leading FMCG brands in adopting automation to simplify certain crucial aspects like consumer behavior, preferences, and market trends that the sector is heavily dependent upon.
Sensing this promising market trend was not too difficult for MaxMobility, a premier software solution company in Kolkata that has come up with a revolutionary sales force automation solution GoSales. This SaaS-based mobile salesforce automation solution has been the driving force behind some successful FMCG business transformation stories like Coca-Cola, Keventers, ITC, and Jubilant, to name a few.
While the current market is bombarded with options of SFA claiming to offer an overnight business transformation, we recommend making informed decisions by choosing a sales force automation solution with impressive user ratings and reviews like GoSales. By empowering your business with GoSales automation, get ready to witness the fuelling transformation of your FMCG business with the following advantages. Such as:
Real-time analytics: Gone are the days of waiting for day-end sales reports to make business decisions. Now you can make instant business decisions based on real-time market analytics generated through GoSales. By making informed business decisions by analyzing market trends, deal figures, shopper complaints, and other metrics; the sales manager, or sales team lead can stay way ahead of the rivals.
Efficient field sales monitoring: With the use of GoSales from your phone or laptop, you get real-time updates of your field agent’s current location, dealings of the day, new retailer onboarding, no. of products sold, latest pushed scheme in the market, and so on. You can also receive high-quality images of the current stock even in the 2G network through the GoSales app. In short, GoSales simplifies remote field sales activities through improved sales communication.
Market-level product management: GoSales enable you to segment and manage the pricing of each product through the micro market level by Maximum Retail Price (MRP) and Distributor price. This exclusive GoSales benefit helps in eliminating the interference of market-level distributors and retailers in manipulating the price and schemes of the product, thus ensuring a fair trade practice.
Strengthen retailer relationship: Through GoSales, sales managers and sales team leaders can generate zone-wise and state-wise attractive discounts and schemes to keep customers coming back for more. With GoSales you can create personalized loyalty programs and reward benefits to ensure a long-term connection with the retailers and customers.
Visual merchandising: GoSale’s exclusive digital catalog feature enables your sales representatives to showcase your product images and details, everything at a glance with seamless product viewing and sorting features.
Last mile visibility: With the GoSales app you get the complete end-to-end status of a product journey through secondary and tertiary market levels like never before. By leveraging GoSale’s unmatched sales monitoring and tracking features you gain complete authority over the micro-market level.
Organized payment collection: Payment tracking and collection through multi-level distributor and retailer networks is a pertaining challenge, which can be overcome with GoSales. Now you can seamlessly track and manage every payment collection of the day through a photo capturing option and verification.
Van sales automation: GoSales enable seamless van sales automation that will empower your team to manage and track stocks by automating dispatch and invoice.
All-in-one app: GoSales is an all-in-one app for your every FMCG sales and distribution needs. From field force tracking, van sales management, and micro market level transparency to last-mile visibility and whatnot!
Final words: It’s time to futureproof your FMCG business with a next-gen sales force automation solution like GoSales. Curated by MaxMobility, GoSales is everything you and your team need to win big in the highly competitive market scenario. Don’t wait and request a demo today to witness the much-awaited transformation.
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