Today, insurance companies around the world
face a shared challenge- to grow the business, stay profitable, and respond to
rising customer expectations. Uncertain economic pressures, ever-changing
regulatory constraints, the need for improved transparency, and operational
inefficiencies have always increased the complexity of this task for insurers.
Complex regulatory mandates push regulators to
rethink the way they operate if they are to remain relevant and viable.
Insurers must now review all areas of their operations for efficiency
improvements and process optimization to drive down operational costs.
Automation is the central idea on which cost
optimization rests. The
fifth CAQH index reported
annual savings of $11.1 B in healthcare with automation in claims management.
As technology advances, companies are now looking at various repetitive
functions that can be taken up by automated programs to increased speed,
efficiency, and accuracy of these processes.
At the core of each insurance company is claims
processing. At this stage, the insurance company meets and responds to its
commitment to its customers, drives credibility, earns trust and loyalty, and
sets standards of service. The claims environment is a driving factor behind
the reliability of any insurer and relies heavily on the process accuracy and
speed for achieving customer satisfaction. Deloitte
reports that customer satisfaction from claims
automation increased by 20 percent.
But, like all processes that need
transformation, the claims management process is lined with managerial, administrative,
and customer service tasks that further contain intensive manual functions and
multiple document formats.
Let’s look at the various challenges within the
claims processing and how they lead to increased operational costs.
Challenges in the Claims Management Process Disparate Input Formats:
Images, emails, paper documents, electronic
documents, and the apps that bring these in are often not integrated into a
central repository. This means insurers deal with a lack of accountability and
time and money spent on shuffling through a variety of documents.
Manual Processes:
Traditional claims processing relies on manual
labor. This makes the entire process prone to errors and inconsistency.
Insurance companies often hire outsourced talent, dealing with unreliable and
scarcely skilled workers to fill the shoes of full-time professionals. That
directly means increased costs and more time to complete processes.
Legacy Systems:
Insurance companies are often trapped within
legacy systems and frameworks to drive their core processes. These apps and
systems are outdated and don’t integrate well with new-age solutions, hindering
digital transformation within insurance companies.
Regulations and Compliances
Changes in regulations are frequent for
insurance companies. And, these broadly affect the underlying processes, which
might often need a complete overhaul. This becomes a challenge for insurance
companies operating at various geographies with countries with their own set of
regulations and laws.
Data Retrieval:
Without sufficient digitization, data exists in
siloes in various parts of an organization, often not updated to the truth. The
time and cost dedicated to clean this data and retrieve it poses a significant
cost burden for insurance organizations.
How Automation Can Help Slash Operational Costs
in Claims Processing:
Claims processing is a defining moment in the
relationship of an insurance organization with its customers. A streamlined
claims processing system can help insurance companies improve customer
acquisition and retention rates while delivering a smooth experience.
Here’s how claims management can be optimized
with automation:
- Maximize the impact of the claim value chain
Complex claims management processes that span
multiple systems, tools, data stores, and third-party services can be managed
with case management. This unique capability can enable insurers to leverage
the right resource at the right time to bring out the best-case claim
outcome.
Automated case management can be integrated
with back-end systems, using assets in real-time to create a streamlined
process.
Automating claims processing can lead
insurance companies to gain in-depth insights about customers. To realize the
full potential of this capability, companies can utilize the right tools to
capture information and then dig it for insights. Automation and digitization
can give insurers more power to turn these insights into action than they
currently have.
By embedding analytics into the claims process,
insurers can use business insights in real-time, including churn risk,
settlement potential, fraud scores, and more to drive the next best action in
the claims process.
- Manage claims interactions
Insurers often receive inquiries for a claim after it has
been submitted. These queries might come in from within the organization.
Customer service might be researching a claim for a customer, appeals, and
grievances department might need more detailed information concerning a claim.
Or, an account manager might ask questions for a commercial group.
No matter what the source or nature of an inquiry is,
automation and consistent data management can help address these queries
quickly and accurately.
- Make front-end data capture more accurate
The saying ‘garbage in, garbage out’, makes a lot of sense
for insurance companies about the front-end of claims processing. Regardless of
paper-based or electronic, if the input is not clean and accurate, it can
affect the downstream processes adversely.
It is, therefore, critical for organizations to capture
precise information at the onset itself. The number of ways companies use to
code and claim data from is increasing, driving the higher need for companies
to capture high-quality data at the onset consistently.
Front-end data capture errors can be minimized by using
automation in every task -- right from standardizing incoming claims and
documents before scanning them to processing all transactions through a uniform
rules engine, enabling one accurate upload to back-end systems.
- Facilitate a mobile platform
Beneficial capability insurers can leverage with automated
claims processing is a comprehensive mobile platform. Such mobility can
increase processing speed and customer satisfaction.
A customer-facing mobile application can allow them to upload
documents and information with greater accuracy, compared with manual
inputting. A mobile interface can also help third-party and in-house adjusters,
reducing the time it takes for a claims person to receive critical information
during the claims process.
Automation can allow insurers to engage
customers in a robust and enterprise way, process claims more efficiently,
operate at lower costs, and deliver a retail-like experience, increasing
customer loyalty and retention.