About the Client

Baskin Robbins is a pioneer in the world of ice cream delights. It all began in 1945, which marks the beginning of a world where every scoop tells a story. They introduced over 1,300 flavors, ranging from timeless classics to innovative ones.

Snapshot

  • CLIENT
  • Industry
    FMCG
  • Apps Downloads
    2000
    +
  • Platforms

Project Challenges

This iconic ice cream empire found itself in the middle of a chilling challenge. They were facing difficulty in tracking and managing their assets. They needed a complete system to effectively manage these assets placed all over the retail stores. To overcome such challenges Baskin Robbins wanted a solution.

  • 01

    Asset Management Trouble:

    Baskin Robbins struggled to keep track of their assets, particularly coolers, across warehouses and outlets. This lack of clarity also extended to their warehouse inventory, making it difficult to ensure that the right assets were being sent to the right places. Additionally, manual processes for asset onboarding, registration, placement, and replacement introduced inefficiencies and increased the likelihood of errors in asset management.

  • 02

    Cooler Care Crisis:

    They had a tough time taking care of their coolers in all their stores. They couldn't keep track of when the coolers needed fixing or replacement automatically. This posed a significant risk to their business, as malfunctioning coolers could disrupt store operations and negatively impact the customer experience.

  • 03

    Real-Time Visibility Void:

    In a world where speed is as essential as flavor, Baskin Robbins longed for real-time visibility into their stores. There was an absence of immediate access to accurate information regarding the whereabouts and activities of assets within Baskin Robbins' retail stores. Without this crucial insight, they were unable to address issues before they spiraled out of control.

meeting
Baskin Robbins identified a need to address its asset management challenges and sought a comprehensive solution to streamline the process. Their objective was to achieve full automation throughout the asset management workflow. After careful consideration, Baskin Robbins decided to opt for the “asset management module” of GoSales.

GoSales Solution

MaxMobility, known for its adept problem-solving skills, understood the company’s pain points and recognized the need for tailored solutions. Within the GoSales asset management module, the following solutions were offered to address the identified challenges effectively.

  • Effortless Asset Tracking:
    With GoSales, Baskin Robbins can now easily track their assets, including coolers, by knowing exactly which asset is placed in which outlet. This information is conveniently accessible through the app. The automation of asset onboarding, registration, placement, and replacement streamlines operations, reducing manual effort and potential errors.
  • Automated Operations:
    The tool also facilitates tracking asset movement from warehouses to outlets, ensuring that the right assets are sent to the right places, thus reducing delays and operational inefficiencies.
  • Enhanced Verification with QR Codes:
    The integration of QR codes on assets allows sales representatives to easily verify whether the right assets are placed in the right locations. This feature enhances accuracy and accountability in asset management processes.
  • Optimized Maintenance and Replacement:
    The GoSales platform streamlines Baskin Robbins' cooler maintenance and replacement scheduling by automating every step, from issue reporting to resolution. This automated process significantly reduces the time needed to address any problems that arise.
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The Impact

The collaboration with GoSales has yielded tangible results for Baskin Robbins.

  • 01

    Asset Management Efficiency:
    With the implementation of GoSales' asset management module, the confusion surrounding the location of coolers was reduced by 70%.
  • 02

    Enhanced Financial Insights:
    By gaining the ability to track the ROI of each cooler accurately, Baskin Robbins saw a 50% increase in their ability to make informed financial decisions.
  • 03

    Improved Equipment Maintenance:
    With automated tracking, Baskin Robbins could fix any issue regarding their assets faster than before.
  • 04

    Real-Time Visibility:
    By leveraging the real-time visibility features of GoSales, Baskin Robbins achieved a 40% increase in responsiveness to emerging trends and issues.

Some transformations we are proud of

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