Snapshot

Project Challenges

Indian Oil joined hands with MaxMobility who helped design and execute the proactive IO Celebration app!

This solution had to:

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The Impact

A solution that can do so much is bound to gather up a storm of accolades in its wake.

And so it did!

  • 01

    With daily coding sprints and uploads, shashti(first day of puja) we saw over 5k app downloads.
  • 02

    With our marketing partner, UrsDigitally, leveling up the marketing game we witnessed a huge wave of audience engagement.
  • 03

    By the last day of Puja, the app had been downloaded by 9893 users.
  • 04

    We were the second most downloaded in the category on Play store.
  • 05

    User engagement was oaring almost 3k users uploading two or more images.

The entire effort added sheen to the gorgeous Durga Puja celebration and became another colorful feather in our hat of stellar solution.