Executive Summary

Coca-Cola India, a prominent subsidiary of The Coca-Cola Company, has firmly established itself as a leading beverage brand in the country. Operating through strategic partnerships, Coca-Cola India collaborates closely with Kandhari Beverages, a key production and distribution partner. This alliance plays a pivotal role in ensuring the seamless availability of Coca-Cola products across the nation, delivering joy and refreshment to millions.This synergistic partnership exemplifies operational excellence and market penetration by aligning Coca-Cola’s brand vision of "Taste the Feeling!" with Kandhari Beverages’

Snapshot

  • CLIENT
  • Industry
    FMCG
  • Apps Downloads
    2000
    +
  • Platforms

Challenges

Coca-Cola India felt bitter aftertaste of regret while struggling in tracking and maintaining their assets. They needed an ecosystem to effectively manage their assets placed all over the retail stores. To overcome such challenges Coca-Cola wanted a solution.

  • 01

    Trouble in Tracking cooler inventory:

    Coca-Cola lacked a centralized and accurate system to track the location, condition, and performance of their coolers.

  • 02

    Loss of Assets:

    Some of their coolers went untracked or were misplaced, resulting in financial losses and operational disruptions.

  • 03

    Operational Inefficiencies:

    Without real-time data, Coca-Cola India faced delays in identifying and resolving issues like breakdowns or misuse of coolers.

  • 04

    Lack of Real-Time Visibility:

    Coca-Cola India struggled on spreadsheets and periodic manual reporting, resulting in outdated inventory records and an inability to track cooler placements accurately.

  • 05

    High Maintenance Costs:

    Coca-Cola India struggled at inadequate tracking which often meant that coolers were not serviced proactively, leading to increased downtime, customer dissatisfaction, and higher repair costs.

meeting
Coca-Cola India's post-collaboration with GoSales powered by MaxMobility addresses challenges of cooler management, tackling asset loss, high costs, and operational inefficiencies. MaxMobility's GoSales Asset Management System enabled real-time tracking, streamlined maintenance, and seamless integration with Microsoft Dynamics 365. This transformation enhanced operational efficiency, reduced costs, and elevated customer satisfaction through innovative data-driven asset management.

Gosales Solution

CoCa-Cola India learned about MaxMobility through none other than Google search and decided to get in touch.After learning the details of the situation, MaxMobility proposed a custom solution that would integrate all of the data sources into one dashboard making it easier and convenient for their Asset Manager to track their coolers,monitor coolers ,manage cooler inventory. After seeing the product demo Coca-Cola India mesmerized and decided to trust MaxMobility’s GoSales Asset Management System.

  • Tracking New Coolers:
    At a bustling retail store, Coca-Cola’s primary sales representative begins his visit with a quick scan of the cooler's barcode using a mobile device. This seamless process initiates a series of smart workflows powered by their advanced Asset Management and CRM system. The scan results reveal key insights: if the cooler is missing, an immediate alert is sent to the sales hierarchy, notifying the Sales Manager. If there’s a mismatch with the registered cooler, a request for approval to add a new cooler is automatically sent to the Admin. In cases where the cooler is found to be non-functional, the system flags the issue for swift resolution.
    Simultaneously, any complaints from outlets about cooler performance are logged via calls, where outlet code details help create a support ticket. These tickets are assigned by the internal Service Engineer to vendors based on optimized routes, ensuring efficient service. Once notified, the vendor visits the store, addresses the issue, and updates the system, completing the resolution cycle. This streamlined process not only enables Coca-Cola to maintain operational excellence but also ensures that their partners in retail always have a fully functioning cooler to meet consumer demand.
  • Monitoring Existing Coolers:
    MaxMobility's Asset Management System (AMS), enhanced capabilities, can revolutionize Coca-Cola's approach to monitoring their coolers.Operational Excellence: Minimizes downtime, boosts efficiency, and ensures better product quality.Data-Driven Decisions: Leverages data analytics for placement strategies and inventory management.Cost Reduction: Optimizes maintenance schedules and reduces energy consumption.Customer Satisfaction: Ensures beverages are always stored at the right temperature, enhancing customer experience.
  • Seamless Asset Auditing:
    Maxmobility helped Coca-Cola to enhance accuracy and efficiency for asset tracking and auditing through QR/Barcode scanning.It helps to facilitate real-time verification of assets with quick and easy scanning capabilities.
  • Streamline Approval Flows for New and Old Placement Requisitions:
    AMS ensures a seamless approval process for new and placement requisitions. Each request passes through hierarchical approval, so it helps CoCa -Cola operations from reporting managers to top-level authorities. Once approved, their asset executive selects and dispatches the asset, which is then registered and verified via QR/Bar code scanning. All requisitions, including new, pull-out, scrap, or replacement, follow this structured flow for efficiency.
  • Managing Humongous Data to Address Coca-Cola’s Business Challenges:
    Through centralized data, the app offers clear visibility into the number of coolers in the market, enabling CoCa -Cola to optimize inventory and plan distribution strategies better.
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Impact

The implementation of the cooler tracking app has revolutionized KBPL's operational efficiency and elevated customer satisfaction. The impact of the solution is evident in several key areas:

  • 01

    Complete Cooler Visibility:
    Coca-Cola India revolutionized its cooler operations with an Asset Management System (AMS), enabling real-time tracking, predictive maintenance, and geotagged compliance monitoring. By integrating sensors and analytics, AMS reduced cooler downtime, improved asset recovery, and optimized placement, boosting sales while ensuring operational efficiency. AMS turned a complex asset ecosystem into a streamlined, data-driven success story.
  • 02

    Retention on Maintenance:
    Retention on maintenance for Coca-Cola can be significantly enhanced using MaxMobility's Asset Management System (AMS). MaxMobility's AMS enables Coca-Cola to monitor asset health in real time, automate maintenance schedules, and optimize technician dispatch. Centralized tracking reduces asset neglect, while predictive analytics ensures proactive repairs. Improved energy efficiency supports sustainability goals, and data insights enhance operational strategies. This ensures cost savings, minimal downtime, and a reliable customer experience.
  • 03

    Matured Cheques & Balances for cooler placement & delivery:
    Maxmobility’s solution can automate matured cheques and balances management for Coca-Cola, ensuring timely processing. It tracks payments from customers and vendors with real-time updates, automates reconciliation, and reduces errors. By providing audit trails and easy access to historical data, it ensures compliance, improves transparency, and minimizes manual oversight, enhancing accountability in the financial process.
  • 04

    Integration of Microsoft Dynamics 365:
    The integration of Microsoft Dynamics 365 with Coca-Cola's operations, facilitated by MaxMobility, streamlined their business processes, enhanced customer relationship management, and improved data insights. This integration empowered Coca-Cola to deliver better service, optimize workflows, and drive operational efficiency, ultimately leading to increased productivity and profitability across their global operations.

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