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ITC Limited is one of India’s foremost multi-business conglomerates, with a diverse portfolio that includes Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, and Information Technology. Established in 1910, ITC has grown into a market leader in several sectors, thanks to its relentless focus on innovation, quality, and customer satisfaction.
MaxMobility and ITC together contributed to creating this new platform, ensuring it met ITC's high standards for quality, scalability, and user experience.
As a company managing such a vast and varied portfolio, ITC faced the challenge of choosing a long-term mobile application partner to meet its evolving needs. The specific requirements included:
Sales Force Automation (SFA) Domain Expertise: ITC required a partner with deep knowledge in the SFA domain to ensure the new application would effectively streamline sales processes.
Technical Expertise: The partner needed to possess strong capabilities in full-stack mobile app and backend development, essential for building a robust and scalable application.
Experience with SAP Integration: Given the complexity of ITC’s operations, seamless integration with their existing SAP systems was crucial for the new application to function effectively.
Ability to Handle Large Datasets: ITC’s operations generate extensive data, and the new application needed to manage and process very large datasets efficiently
As a company managing such a vast and varied portfolio, ITC faced the challenge of choosing a long-term mobile application partner to meet its evolving needs. The specific requirements included:
To drive adoption, the new application had to offer superior UX and quality. Additionally, the complex data migration process needed to be handled with precision.
Encouraging widespread adoption of the new application among users was a critical goal.
The new application had to be capable of handling a large number of transactions and concurrent users efficiently.
ITC had a legacy Sales Force Automation (SFA) application known as iMaxx. However, to meet the demands of a rapidly changing business environment and to leverage the latest technological advancements, ITC decided to develop a new and improved application. MaxMobility was selected as the ideal development partner for this task due to its proven track record in the SFA domain and its technical expertise in mobile and backend development. The project involved creating a new application that could integrate seamlessly with ITC’s existing SAP systems and efficiently handle the large volumes of data generated by ITC’s vast operations.
MaxMobility collaborated closely with ITC to understand their requirements and delivered a solution tailored to their needs. Key elements of the solution included
The app was successfully completed within the agreed timeframe and adhered to the quality standards anticipated by ITC, ensuring both timely delivery and high-quality results.
The new solution developed by MaxMobility had a significant positive impact on ITC’s operations:
Successfully delivering the new application within the tight timeframe ensured that ITC's operations were not disrupted due to incompatibility with newer devices. This timely delivery allowed ITC to maintain seamless sales processes and ensured continued user engagement without any gaps in service
Enhancing User Experience (UX) and Quality helped in driving widespread adoption of the application among ITC’s users, fostering higher engagement and satisfaction, which ultimately contributed to the success of the digital transformation initiative.
The application now serves over 10,000 plus active users across multiple regions and processes over 50,000 transactions daily.
To facilitate smooth adoption, we conducted extensive training sessions for ITC's users. This initiative significantly increased user engagement and reduced the learning curve, leading to quicker and more effective utilization of the application.
ITC found its perfect long term tech partner in Maxmobility, which helped them to seamlessly integrate the new mobile application with their existing systems, streamlining sales processes and ensuring operational continuity.